{"id":7,"date":"2025-10-06T16:59:42","date_gmt":"2025-10-06T16:59:42","guid":{"rendered":"https:\/\/somosconecta.cl\/?page_id=7"},"modified":"2025-10-06T17:38:22","modified_gmt":"2025-10-06T17:38:22","slug":"somos-conecta","status":"publish","type":"page","link":"https:\/\/somosconecta.cl\/","title":{"rendered":"Somos Conecta"},"content":{"rendered":"\t\t
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NUESTRO ENFOQUE<\/strong><\/span><\/p>

La comunicaci\u00f3n se hace relevante cuando favorece la\u00a0conexi\u00f3n\u00a0entre las personas.\u2028En Somos Conecta, desarrollamos estrategias para agregar valor y\u00a0conectar\u00a0con los p\u00fablicos de inter\u00e9s.\u2028Porque si no\u00a0conecta, no es memorable.\u2028Y si no es memorable, no existe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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QUI\u00c9NES SOMOS<\/strong><\/span><\/p>

Desde el mundo de las comunicaciones, el periodismo y el marketing, durante m\u00e1s de 14 a\u00f1os, hemos contribuido con el posicionamiento de marcas globales y locales, en los sectores de consumo masivo, banca, retail, miner\u00eda, educaci\u00f3n y telecomunicaciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MACARENA BOLUMBURU BUSQUETS<\/strong><\/span><\/p>

\u00a0<\/strong><\/span><\/p>

Relacionadora P\u00fablica, Universidad del Pac\u00edfico. M\u00e1s de 18 a\u00f1os de experiencia en comunicaciones corporativas y de marca, reputaci\u00f3n corporativa, estrategias de comunicaci\u00f3n interna, adem\u00e1s de coordinaci\u00f3n de publicaciones editoriales y proyectos de responsabilidad social empresarial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MACARENA SOFFIA EAREY<\/strong><\/span><\/p>

\u00a0<\/strong><\/span><\/p>

Periodista, Licenciada en Comunicaci\u00f3n Social Universidad Diego Portales. Diploma en Marketing Integral Universidad Adolfo Ib\u00e1\u00f1ez. M\u00e1s de 14 a\u00f1os de experiencia en comunicaci\u00f3n corporativa y de marca, manejo de crisis, construcci\u00f3n de relato y reputaci\u00f3n corporativa, estrategias de comunicaci\u00f3n interna, relacionamiento con stakeholders y estrategias de RSE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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QU\u00c9 OFRECEMOS<\/strong><\/p>

Buscamos que tu marca conecte y est\u00e9 donde debe estar. Desarrollamos los productos necesarios que permitan dar consistencia a la comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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  • Comunicaci\u00f3n Estrat\u00e9gica<\/span><\/li>
  • Comunicaci\u00f3n Interna<\/span><\/li>
  • Generaci\u00f3n de Contenido<\/span><\/li>
  • Asuntos P\u00fablicos<\/span><\/li>
  • Gesti\u00f3n de Crisis<\/span><\/li>
  • Comunicaci\u00f3n Digital<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    COMUNICACI\u00d3N\u2028ESTRAT\u00c9GICA<\/strong><\/span><\/p>

    \u00a0<\/span><\/p>

    Acompa\u00f1amos a la marca en su\u00a0ruta de posicionamiento\u00a0a trav\u00e9s de estrategias de comunicaci\u00f3n que sean relevantes y conecten con su audiencia.<\/span><\/p>

    \u00a0<\/span><\/p>

    \u2013 Comunicaci\u00f3n Externa\u2028<\/p>

    \u2013 Relacionamiento con Medios de Comunicaci\u00f3n\u2028<\/p>

    \u2013 Entrenamiento de Voceros<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    COMUNICACI\u00d3N\u2028INTERNA<\/strong><\/span><\/p>

    \u00a0<\/span><\/p>

    La consistencia parte por casa. Buscamos la construcci\u00f3n de embajadores de marca a trav\u00e9s de estrategias de comunicaci\u00f3n interna que les hagan sentido y permitan integrar los valores de la organizaci\u00f3n en cada colaborador.<\/p>

    \u00a0<\/p>

    \u2013 Comunicaci\u00f3n Organizacional<\/p>

    \u2013 Campa\u00f1as de Comunicaci\u00f3n Interna<\/p>

    \u2013 Planes de Fidelizaci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    GENERACI\u00d3N\u2028DE CONTENIDOS <\/strong><\/span><\/p>

    \u00a0<\/strong><\/span><\/p>

    Las distintas etapas de toda comunicaci\u00f3n requieren\u00a0coherencia\u00a0dentro de una narrativa organizacional que explica el pasado, el presente y traza el futuro.
    Debe existir consistencia entre las declaraciones, las acciones y la forma en que se ejecutan las mismas.<\/p>


    \u2013 Storytelling\u2028<\/p>

    \u2013 Relato Corporativo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    ASUNTOS\u2028P\u00daBLICOS<\/strong><\/span><\/p>

    \u00a0<\/strong><\/span><\/p>

    Para conectar, es clave saber a qui\u00e9nes dirigirse y c\u00f3mo hacerlo. Para ello, creamos planes que permiten a la organizaci\u00f3n conocer su entorno y relacionarse en forma adecuada con el mismo, para anticipar escenarios e\u00a0integrarse en las conversaciones\u00a0que sean relevantes para su quehacer.<\/p>

    \u00a0<\/p>

    \u2013 Mapeo de Stakeholders\u2028<\/p>

    \u2013\u00a0An\u00e1lisis de Entorno\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    GESTI\u00d3N\u2028DE CRISIS
    <\/strong><\/span><\/p>

    \u00a0<\/strong><\/span><\/p>

    En Somos Conecta entendemos la importancia de anticiparse a una crisis y no s\u00f3lo gestionarla.\u2028Para ello, acompa\u00f1amos a la organizaci\u00f3n en la\u00a0detecci\u00f3n temprana\u00a0de se\u00f1ales y en el\u00a0management\u00a0de las contingencias.<\/p>


    \u2013 Monitoreo de Riesgos\u2028<\/p>

    \u2013 Protocolo de Crisis\u2028<\/p>

    \u2013 Entrenamiento de Voceros<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    COMUNICACI\u00d3N\u2028DIGITAL<\/strong><\/span><\/p>

    \u00a0<\/span><\/p>

    Sabemos que la marca debe ser consistente en todas sus plataformas de comunicaci\u00f3n y el mundo digital es una pieza clave en el engranaje.<\/p>

    Construimos junto a nuestros clientes su posicionamiento y lenguaje digital para asegurar que llegue a las audiencias clave en forma oportuna, atractiva y cercana, atendiendo las nuevas l\u00f3gicas de interacci\u00f3n de hoy.<\/p>

    \u00a0<\/p>

    \u2013 Estrategia Digital<\/p>

    \u2013 Programaci\u00f3n<\/p>

    \u2013 Manejo de redes sociales<\/p>

    \u2013 Inversi\u00f3n y posicionamiento digital<\/p>

    \u2013 An\u00e1lisis y monitoreo digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Correo:\u00a0<\/p>

    mbb@somosconecta.cl<\/p>

    msoffia@somosconecta.cl<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    NUESTRO ENFOQUE La comunicaci\u00f3n se hace relevante cuando favorece la\u00a0conexi\u00f3n\u00a0entre las personas.\u2028En Somos Conecta, desarrollamos estrategias para agregar valor y\u00a0conectar\u00a0con […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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